S-One Helmet Co. / Concrete Wave Magazine

Over the last few issues Concrete Wave has become a Longboard Magazine. We like this. I wasn't a huge fan of the mag when it had a grab bag of street, vert, bowls and slalom. For whatever reason I felt like the mag was too diluted. Now that Concrete Wave has decided to focus on Longboarding we have decided to help support the mag. I think Concrete Wave is a great way for us to help spread the message about S-One Helmets to the Longboard Community. 

For our first ad in Concrete Wave we are running a photo of Spanish skateboarder Aleix Gallimo (Loaded Skateboards) shot by the talented photographer, Adrian Garcia Rodriguez. The ad features a photo of Alex bombing a hill just outside Madrid, Spain and below the photo we have included photos and information about the fit and construction of the

 S-One Lifer Helmet. 

Oh and keep an eye out for Adam Colton wearing the S-One Lifer Helmets also. The Lifer Helmet fits amazing AND it is CPSC Certified so it offers 5x more protection than the old school soft foam helmets.